University of Birmingham > Talks@bham > Metallurgy & Materials – Tech Entrepreneurship Seminar Series > The sweet smell of business success

The sweet smell of business success

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If you have a question about this talk, please contact Dr Adrian Burden.

If you plan to attend, please email the organiser so we can ensure there are sufficient places

New Yorker, and now Birmingham resident, Melissa Snover was awarded BQ’s ‘Emerging Entrepreneur of the Year’ for the Midlands in late 2017. In 2009, Melissa founded Goody Good Stuff, the world’s first all-natural vegan gummy candy. By the time she sold the business in 2014, Melissa had developed a network of 30,000 sale points in more than 33 countries worldwide. For her next project, Melissa started developing the world’s first 3D printer for candy so that she could offer customised confectionary as an innovative way to target the event and entertainment industry. Launching Katjes Magic Candy Factory just 12 months ago, Melissa and her team are now growing this venture from their base in Birmingham. During this presentation, Melissa will talk about her entrepreneurial journey in the tech industry, and provide some tips for those who want to be tech entrepreneurs too.

Light refreshments will be available after the seminar from about 1pm so that participants may network with each other and talk further with the speaker.

This talk is part of the Metallurgy & Materials – Tech Entrepreneurship Seminar Series series.

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